Events listing is part of online
marketing and promotion; hence it is considered a primary element of an event
marketing strategy. If you happen to be
an event organizer, it is beneficial for you to make use of free event listing
sites to maximize exposure and to enhance publicity of the event. There are a
few tactics that organizers should implement to promote such events with the
use of such free sites:
It is necessary to choose the right
keywords.
You have to tag your event using the
keywords you target. This will enable you to have a wider coverage. It helps to
avoid just using the usual words like “music.” Instead you can use the name of
the venue or the artist’s name. You have to focus on more precise words so that
attendees will be able to find your event easily.
You need to provide a picture of the
event on the event listing site.
When you provide the picture, you
have to make sure that it suits the criteria given by the site. You may need to
customize the picture more if it’s required by the site. Profiles with a catchy
pictures are likely to attract more viewers.
You may need to provide a concert
ticket link.
Through providing the ticket link,
you can try to secure more registrations for your event. When you have a ticket
link, and viewers stop by a listing site and find your event with a ticket
link, they can directly buy tickets through that link.
You have to choose carefully the
sites that are most relevant.
If you only post your ad on the most
appropriate sites, you are more likely to gain the attention of most concert
viewers. Think closely the purpose of your event and try to get to know more
the profile of your audience. This will help you figure out which event listing
sites can help in promoting your event.
Tulsa has a lot of events that can be
given the right exposure through these event listing sites. Examples of such
events are the following: The Crucible, Arthur Miller’s dramatization of the
Salem Witch Trials and Seven Guitars, a play written by Pulitzer Prize winner
August Wilson which depicts the funeral or a blues guitarist.
